Piracy in the Age of IP Video

Consumers are spending more time with screen-based entertainment, and video pirates are waiting to serve them.  Not only does piracy create personal risks for consumers, it also undercuts the ability for creative professionals, content providers, service providers and the broader Media and Entertainment industry to sustain their businesses and provide the content that consumers demand. 

What is Video Piracy?

In a nutshell, it’s copyright infringement and it’s theft.

Video piracy is carried out by those who seek to profit by redistributing stolen video services on a mass scale.  It can happen anywhere there’s a hand-off between two processes, from video capture and production, breaches in data centers, broadcast and headend facilities, CAS breaches, in distribution and the cloud, from within consumer devices, by stealing access credentials, and more.
Pirates masquerade as legitimate service providers by using professionally designed experiences and high production values. Consumers are lured in by lineups and prices that seem too good to be true.

Why should we care?

It isn’t just bad for business: piracy creates huge headaches for consumers, from stolen passwords, implanted malware and ransomware, and exposure to huge broadband bills when their user accounts are hijacked.  Scores of low-cost illicit streaming devices are available to consumers at retail.

By 2022, an estimated 20% of all consumer video traffic over fixed broadband access will go to connected TV sets and 40% of it will go to mobile. Piracy has made illegal use and rights-infringement a worldwide concern.

What do we do about it?

Anti-piracy really boils down to detection and mitigation, based on effective analysis.  Analytics really has two faces. The side of analytics that’s best known by the media industry is about opportunity: Optimizing exposure to content and services, audience targeting and advertising.

The other side of analytics is about loss prevention: to reduce the theft of content, services, advertising and “the theft of you” by detecting when and where content may be found outside of its licensed channels of distribution.  And then stopping further losses from happening by use of technical, non-technical and educational means.

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