Hong Kong-based analyst firm Media Partners Asia (MPA) has released the report Asia Pacific Online Video & Broadband Distribution 2020, an analysis of commercial distribution of video programming by 80 pay TV and fixed broadband operators in 17 Asian countries.
MPA’s executive director cites piracy and consumer choice as threats to the traditional pay TV industry ecosystem, whose business models depend on “branded channels and sports rights in the pay-TV window.”
Streaming is clearly the growth opportunity for video in that region: the report forecasts online video revenue from subscriptions and advertising to exceed $600 million in 2024, with a growth rate of more than 23% per year. By contrast, pay TV revenue growth (CAGR) outside of China and India is estimated to be just over 1% per year.
Why it matters
Streaming piracy is forecast to exceed $67B worldwide in 2023, which threatens optimistic growth estimates.