The Hollywood Reporter detailed how media companies and online video distributors are taking the initiative to reduce credential sharing.
The Alliance for Creativity and Entertainment (ACE) is taking a leadership role in addressing this issue by announcing a working group to reduce it. ACE was established in 2017 as a partnership of the Motion Picture Association of America with more than 30 major content creators, working with law enforcement, content protection organizations and the Internet ecosystem to address piracy
Why it’s meaningful
Cracking down on password sharing is one of the low-hanging fruit of anti-piracy. At the same time, one senior pay TV executive told me that this is more difficult than it seems, and that they are experimenting with sharing detection and anti-sharing algorithms that have many variables and branching logic.
Password sharing is a well-known and well-documented situation: the sharing of shared credentials that are in turn shared. Like the old shampoo commercial: they share to two friends, who share to two friends, and so on, and so on. Each iteration increases the probability that credentials will fall into the hands of pirates.