CreativeFuture partners with the Trustworthy Accountability Group (TAG) – a cross-industry accountability program created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) – and with major brands, to keep their good ads off bad sites.
Read more on the CreativeFuture Web site
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Why it matters
Advertising fraud is deceptive to consumers and damages the reputations of legitimate advertisers. It also provides a revenue stream for pirate sites that get linked with legitimate advertisers via programmatic advertising algorithms. This enables pirates to capture click-through payments from legitimate advertisers.
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