Fierce: MadHive says 18% of OTT ad views are fraudulent

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By Ben Munson

Source: Fierce Video

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Date: June 12, 2019

“According to MadHive’s data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent.”

Events that trigger fraud detection include higher-than-normal levels of ad requests during a given time on a single device or app.

Why it matters:

Piracy use-cases in online video advertising are similar to those found in consumer credential sharing. In both cases, revenue is lost; to advertisers and to service providers, respectively.

Read the full story at Fierce Video

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