By Ben Munson
Source: Fierce Video
Date: June 12, 2019
“According to MadHive’s data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent.”
Events that trigger fraud detection include higher-than-normal levels of ad requests during a given time on a single device or app.
Why it matters:
Piracy use-cases in online video advertising are similar to those found in consumer credential sharing. In both cases, revenue is lost; to advertisers and to service providers, respectively.