Indonesia: Major pirate shut-down reflects increased anti-piracy focus on a national scale

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Image source: AVIA CAP

The Asia Video Industry Association (AVIA) Coalition Against Piracy (CAP) reported the permanent shut-down of the indoXXi pirate video Web site out of Indonesia, effective on January 1.  AVIA reports that the Internet traffic analysis site Alexa ranked indoXXi as the world’s 721st most popular Web site.  It was a top 100 site in many Asian countries.

While indoXXi itself redirects to a message that says “Goodbye 2019, Goodbye indoXXi,” other sites that are associated with indoXXI are still illegally streaming stolen Indonesian and international content.

In December 2019, AVIA released the results of a YouGov study, that 63% of Indonesian consumers access streaming piracy sites.  62% of these users reportedly cancelled some or all of their legal pay TV services.  29% of these consumers use an illicit streaming device – 35% of which use the indoXXi app – to access pirated video programming.

The Indonesian government has escalated awareness of video piracy and its negative effect on the economy of Indonesia; and has made piracy a priority.  Indonesia’s Ministry of Communications and Information (KOMINFO) and its National Police have been tasked to reinforce the country’s anti-piracy initiatives.

Media industry associations collaborating with government and law enforcement include AVIA, Asosiasi Perusahaan Film Indonesia (AFPI), the Video Coalition of Indonesia (VCI), as well as a number of media companies in the region.

Read AVIA’s news release about the indoXXi pirate site shutdown

Read about AVIA’s YouGov study about piracy in Indonesia

Why it’s important

The current numbers tell us that video piracy is an enormous problem in Indonesia, as it is in other Asian countries.  The interlocking efforts by industry, government and law enforcement reflect a template that has been effective in other countries around the world.

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