Indonesia: Government site-blocking policy results in steep piracy decline

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Image source: AVIA CAP

In Indonesia, over the ten month period from September 2019 through June 2020, consumer research found a 55% reduction in access to streaming piracy Web sites by consumers.

Half of Indonesian consumers no longer access pirate streaming sites. Image source: AVIA

In addition, the Asia Video Industry Association (AVIA)’s Coalition Against Piracy reported a 68% reduction in traffic to streaming piracy sites over the 11 months from August 2019 through June 2020.  The corresponding increase of traffic to legitimate sites was 17%.  The research was conducted by YouGov.

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The major reason for these declines is the site blocking policy enacted by KOMINFO, Indonesia’s Ministry of Communication and Information Technology, which is responsible for communication and information affairs.  As a result, Indonesia now has one of the lowest rates of streaming piracy in South Asia, second only to Singapore.

Read the AVIA news release

Why it matters

As of June 2020, the percentage of Indonesian consumers who admit accessing pirate streaming sites went from 63% to 28%. While the decreases are substantial and laudable, there’s still a long way to go.  Singapore’s rate is still 17%.


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