Denmark’s Retigshedsalliancen (Rights Alliance) has updated its Code of Conduct, part of an initiative called Share with Care, which has been in place since 2013. It was revised to reflect the evolution of Internet piracy and anti-piracy practices.
The Code of Conduct provides simple guidelines for anti-piracy collaboration between the Danish telecommunications industry (Internet service providers), Rights Alliance members, and the Danish government.
The Code of Conduct defines Dynamic Blocking, which helps ensure that when one website address is the subject of a block, that the blocks follow as the illegal services change to new website addresses. The Rights Alliance takes responsibility for identifying Web sites, and ISPs are responsible for putting the Dynamic Blocking process in place.
A Rights Alliance report says that within 5 months of a blocking order, site traffic decreases by as much as 75%. Visits to legitimate sites have also increased significantly.
Access the Rights Alliance Code of Conduct (Translated to English by Google Translate)
Why it matters
The enforcement of Web site blocking is a very cumbersome process in some countries, including the United States. The Code of Conduct is a useful reference for regulators, law enforcement and organizations outside of Denmark, as a framework for anti-piracy enforcement processes.
The Rights Alliance is a Danish organization made up of media and entertainment companies, producers, creative organizations and associations. It works with law enforcement and the court system to help enforce copyright and block illegal content distribution on the Internet. In addition, its focus is to change norms and behavior through awareness and promotional efforts; working with law enforcement organizations, rights-holders, political players and the public.
Rights Alliance works with several external research and analytics providers to understand illegal behavior in the Internet, which in turn guides its guidelines and recommendations for regulators, law enforcement, and Internet service providers.
Note: Web links to Rights Alliance are translated into English by Google Translate