Rambler Group became the first Russian media company to join Europe’s Audiovisual Anti-Piracy Alliance (AAPA), the EU-based intellectual property rights protection organization. Rambler is a holding company that runs a variety of sports, news and entertainment media portals which reach about 66 million people.
“Rambler Group’s joining the AAPA … is a prominent step for our company and the whole Russian society in terms of intellectual property rights protection and combating the piracy,” said Mikhail Gershkovich, Head of Rambler Group sports projects. “Coordination … with our foreign colleagues will help us increase our efficiency in combating the video piracy … and also more efficiently find and block the piracy content, in particular, illegal broadcasting of soccer matches.”
Read the entire AAPA news release
Why it matters
Russia-based media organizations are just as susceptible to theft as those in other countries. Partnerships like this one help dispel misperceptions that Russia and Russia-based companies are not fully engaged in the protection of intellectual property rights.
The AAPA has more than 30 members, including media companies, broadcasters and technology suppliers. AAPA coordinates its efforts with INTERPOL, Europol, and with EUIPO, the European Union Intellectual Property Office.