Over a million videos were removed from Youtube and nearly 400,000 taken off of social media platforms last season, said Guillermo Rodríguez, anti-piracy director for LaLiga, who spoke at the fifth EFE Sport Business Days forum; according to reporting by the bilingual newspaper LaPrensa Latina.
“We started working in 2015 (…) and started to evaluate the impact online piracy would have in financial terms and in terms of reputations and branding. We realized the impact it had on competition and society, and that we needed to go beyond just removing the video and do more of what we are doing at LaLiga’s anti-piracy labs,” said Mr. Rodriguez.
The article goes on to detail LaLiga’s tools and practices.
Read the original article in LaPrensa Latina (May 24, 2022)
Why it matters
Anti-piracy is a multi-faceted effort, which begins with detection. One way that it’s done is by monitoring online media, as is this case. Another anti-piracy action was taken against pub owners showing LaLiga football programming illegally, just this same week.
According to Mr. Rodriguez, LaLiga takes a “360 degree approach wherever piracy is being commercialized, distributed or promoted” — on search engines, which represent more than 95% of global queries on the Internet, in apps, to locate possible identity theft, scams or unauthorized use of the brand, and on more than 70 social media platforms.”
LaLiga runs anti-piracy labs in Spain and Mexico, has developed technical tools for piracy detection, protection and identification, and uses a cybersecurity team, enabling it to detect infringments in real time, worldwide, which is crucial in dealing with it in realtime while matches are in progress. LaLiga has also built collaborations with law enforcement, justice, and with anti-piracy organizations in industry.