Ad-funded piracy is now a $1.34 billion problem and growing. Industry efforts are forcing pirates to adapt and exploit new channels. However, technology can now combat IP crime through demonetisation with the click of a button.
Watch on-demand
The Webinar looks at big picture trends, evolving programmes to tackle ‘The Bad’ actors, and demonstrates ‘The Bright Red Button’ that is the simple fix.
AGENDA:
The Big: Just how serious is the problem of ad-funded piracy?
The evolution in digital piracy, changes in pirate advertising profiles and the expansion of apps and CTV piracy amongst other big picture issues. Join Peter Szyszko, CEO of White Bullet
The Bad: How effective have industry efforts been?
How ad-funded piracy has been tackled so far, what obstacles are being faced and how effective counter-actions have been. What industry efforts have been most effective against bad actors? How have advertisers responded to pirates’ adaptability and what more could we do?
The Bright Red Button: What is the simple solution to ad-funded piracy?
Hear a case study-led session that demonstrates the ease of pressing The Bright Red Button. See how the solution works in practice to block ads in real time. How does ad blocking work? Can this operate in real time? What is the scale of uptake?
