AAAS: Is piracy helping or hurting online word of mouth buzz around motion picture releases?

Sponsor ad - 728w x 90h (at 72 dpi)

New scientific research from the INFORMS journal Management Science sheds light

Sponsor ad

INSTITUTE FOR OPERATIONS RESEARCH AND THE MANAGEMENT SCIENCES

CATONSVILLE, MD, May 14, 2019

News release, AAAS

Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.

Read the rest of this news release at the source.

 

Print Friendly, PDF & Email
From our Sponsors