New scientific research from the INFORMS journal Management Science sheds light
CATONSVILLE, MD, May 14, 2019
News release, AAAS
Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.
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