beIN SPORTS France, part of beIN Media, announced that it has acquired the rights to distribute 2022 FIFA World Cup Qatar and 2018 FIFA World Cup Russia to viewers in France.
Why this matters
beIN Media, along with FIFA, UEFA and numerous other sports leagues, have been victim to one of the worlds most serious incidents of video piracy, beoutQ. One of its consequences was that its exclusivity agreements were rendered meaningless. This agreement is a vote of confidence by the content owner, in the face of an extremely unfortunate situation.