At the end of December, Japan-based Content Overseas Distribution Association (CODA) exhibited at “Comic Fiesta 2023,” a two-day event held in Kuala Lumpur, Malaysia, on behalf of the Agency for Cultural Affairs, Government of Japan (ACA).
Numerous visitors from content fans in Malaysia and other Southeast Asian countries came to the ACA and CODA booths, which showed a high level of enthusiasm for Japanese content. CODA also asked attendees to complete an awareness questionnaire about copyright and piracy, and gave handouts to those who responded.
Visitors said that the event “helped people understand the importance of the content industry,” “I learned a lot by seeing how important others are,” and “I want to support them by purchasing genuine products.” It was a valuable opportunity to share with content fans from around the world that copyright is something that is close to their hearts and that it is their own right.
CODA exhibited at “Comic Fiesta 2023,” the largest ACG event in Southeast Asia. Press release. January 9, 2024. CODA (Content Overseas Distribution Association)
Why it matters
According to CODA, Comic Fiesta is Southeast Asia’s largest and longest-running animation, comics, and games (ACG) event, held in Kuala Lumpur every December since 2002. With a mission to raise awareness and spread the word about ACG culture and contribute to the development of the local creative industry, the event attracts tens of thousands of comic artists, illustrators, cosplayers, and culture fans each year. “Comic Fiesta 2023” was a great success, attracting many visitors.