The Danish Rights Alliance has launched an initiative to identify and remove deepfakes and voice clones from social media. The faces and voices of well-known personalities on social media are increasingly being subjected to fraudulent use. “Being exposed to voice clones and deepfakes is not only frustrating to the creator: it is illegal and a violation of rights,” they said.
“Actors, musicians, TV personalities and other celebrities are at particular risk of being abused in fraud, fake news and other unintended purposes. With AI technologies such as deepfake and voice clones, creative back catalogs can be exploited and manipulated with the aim of generating new content that looks or sounds confusingly like (the original),” said the Rights Alliance.
Rights Alliance recently helped actor David Bateson to remove voice clones from TikTok and Facebook.
“The illegal exploitation of my voice is real and a constant threat because it is so recognizable – thanks to 10 years of experience as an English voiceover for a large part of LEGO’s commercials … and 23 years as the voice of IO Interactive’s Hitman computer game main character, Agent 47,” said Mr. Bateson
Contact Rights Alliance to report an incident, at mail@rettighedsalliancen.dk
Further reading
Is your voice or face being abused on social media? Article. January 4, 2024. Rights Alliance, Denmark
Why it matters
Abuse of identities, their likenesses and their creative works not only subjects the victim to the potential for fraud and financial loss. Their theft and exploitation by bad actors can also result in reputational damage and other attacks.
“I greatly appreciate the Rights Alliance’s work in protecting my life’s work, the ability to provide for my family, and my reputation as a speaker,” said Mr. Bateson
