As part of the announcement for their upcoming May 31 meeting, during which they will provide an update on developments in the illegal market in Denmark, the Rights Alliance and the Danish Film Institute said that about 580,000 Danes watch illegally-sourced programming every month.
Read the full announcement by the Rights Alliance (auto-translated from Danish to English by Google Translate).
Piracy Monitor will update this article after the update has been released.
Why it matters
This is noteworthy for multiple reasons. One is that this content is being watched through legal platforms that include Facebook and YouTube, making stolen programming more accessible to consumers. The irony is that many consumers may have moved to these legal platforms expressly because of concerns over piracy, and are likely not aware that their entertainment is originating from illegal sources and simply distributed over legal channels.
Another is that just a year ago, the Rights Alliance had celebrated the shut-down of the last pirate streaming platforms residing in Denmark. So the illegal streamers have migrated, not disappeared.
The ten percent estimate is based on the country’s population of 5.83 million, based on United Nations data.
