The English Premier League launched a consumer awareness campaign in Hong Kong and Malaysia, called “Boot Out Piracy.” Â The campaign is also slated to launch in Indonesia before the start of the next football season.
According to research published in 2019 by AVIA’s Coalition Against Piracy, 25% of Malaysian consumers and 24% in Hong Kong admit to using illicit streaming devices to access commercial content.
The Premier League opened offices in Singapore in 2019, to better focus on broadcasters and piracy in the region.
Read Hong Kong details in the South China Morning Post
Read Malaysia details in Marketing Interactive
Why it matters
Consumer awareness is an ongoing effort. Boot Out Piracy is intended to inform consumers of the risks of piracy that range from a poor viewing experience to the threat of malicious attacks and theft of personal information.
