MESA-CDSA Content Protection Summit EU: Demand = Piracy (Video)

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Our industry accepts piracy as an inevitability, recognising the potential for billions of dollars lost globally. Major worldwide “event” properties – those that drive demand through engagement across all platforms including gaming and social media – are now commonplace. (We see you, Fortnite and TikTok). From writer to showrunner to post to audience, many are still under-educated and often misled as to the long-term effects piracy and content theft has on future content creation. This session offers an inside look at the opportunities and challenges, from an IP creator and developer perspective, of turning the casual pirate, or an uninformed consumer, into a paying customer.

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