The comprehensive report addresses piracy for streaming & digital media services and how to fight it.
At NAB this week, Parks Associates announced by the end of 2027 there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. The international research firm’s latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22% in 2022 to 24.5% in 2027. In addition, the value of fraudulent advertising delivered online to media and entertainment consumers may exceed $700 million in 2027.
“While there is some optimism that emerging countermeasures and best-practices may see piracy begin to plateau by 2027, there is no consensus among stakeholders as to when it may begin to decline,” said Steve Hawley, Managing Director of the Piracy Monitor industry newsletter and consultancy, Contributing Analyst to Parks Associates, and the developer and author of this report. “This research provides a much-needed understanding of the scope of piracy, how it works and the technologies and approaches available to fight it,” he said.
The new study Streaming Piracy Market & Ecosystem Strategies provides a comprehensive view of piracy threats and the evolution of anti-piracy techniques along with five-year forecasts of revenue loss in the US market for video service providers. Parks Associates research shows visits to pirate hosting websites increased by 31% in 2020 and industry leaders seek new piracy policies to stem revenue losses.
Parks Associates’ research indicates that video service providers may reduce the motivation for password sharing by restricting the number of users who can stream the service simultaneously. However, this will have a negative impact on the user experience for online video users and act as a deterrent to password sharing. Netflix is introducing a feature that will allow users to share accounts for an extra fee, and Adobe launched “Prime Account IQ” to help providers identify when viewers are sharing credentials.
“The number of households who share account credentials and consume pirated content is rising. People are increasingly looking for new ways to satisfy entertainment needs,” said Sarah Lee, Research Analyst, Parks Associates, and contributor to the report. “Participation in sharing account credentials increased 48% since 2019.”
The research is available for purchase. To request data or an interview, please contact Rosey Sera at rosey@parksassociates.com, 972.996.0233.
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About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households. The company’s expertise crosses many industries and hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
About Piracy Monitor: Digital media piracy is the greatest enemy to creative professionals, consumers, rights-holders and their distribution partners the world over. Piracy Monitor is the authoritative resource to help them better understand the risks associated with piracy, the technologies that help detect it, and about available countermeasures and best practices against it; to help them preserve their abilities to make a living and maintain operations. Piracy Monitor also conducts the Video Security Summit, an annual online event devoted to piracy/anti-piracy and cybersecurity. https://piracymonitor.org
