Several articles have appeared in recent weeks about digital advertising fraud, which are useful resources:
How to stop CTV fraud schemes like ICEBUCKET, DiCaprio, in Streaming Media, July 20, 2020. Describes fraud schemes applied to server-side ad insertion, exploits of security loop holes in ad request pipelines, and the misrepresentation of ad inventory.
How a good partner can save you from connected TV fraud, in Forbes, July 1, 2020. Describes various ways that ad fraud can be committed against streaming devices such as Roku, and against connected TVs
Articles referenced in the above Streaming Media article
ICEBUCKET group mimicked smart TVs to steal ad money, by ZDNet. April 16, 2020. About abuse of server-side ad insertion.
Ad fraud moves to streaming video platforms, by Digiday. December 16, 2019.
Report: Ad fraud to hit $23 billion, isn’t going down. AdAge. June 3, 2019.
