Two organizations that champion standards and best practices around digital advertising – The Trustworth Accountability Group (TAG) and UK-based Joint Industry Committee for Web Standards (JICWEBS) – have merged to create a harmonized set of standards.
“This merger will ensure that companies around the world and across the supply chain can focus their efforts on a single trusted set of self-regulatory standards that address fraud, malware, piracy, and brand protection,” said CEO Mike Zaneis.
Read the TAG announcement
Why it matters
Video pirates steal programmatic advertising and profit from fraudulent placement within their streaming video services. The digital advertising industry, like any industry, benefits from having a single set of coordinated guidelines to help fight piracy, which reduces the risk of duplication, and reduces the expenses associated with participating in two organizations.
This merger is the culmination of efforts that begin in March 2017 when TAG and JICWEBS aligned their programs within TAG’s Certified Against Fraud Program. JICWEBS encouraged its members to adopt the TAG Certified Against Malware and Certified Against Piracy Programs at that time.
The merger will be completed later in 2020.