“Taking into account different compression rates and delivery via file download or streaming, we conclude that time spent watching pirated video displaces nearly the same amount of time that would have been spent watching non-pirated video.”
Access the Technology Policy Institute’s study: Do Video Streams Crowd Out Non-Pirated Video Streams? Evidence from Online Activity
The report’s conclusions were derived from two sets of measurements. Consumption of legitimate video services was estimated by evaluating ComScore data across about 20,000 US households and nearly 470,000 consumer devices, between September 2016 and November 2017.
Pirate streaming activity was estimated by evaluating about 2,600 pirate Web sites listed by Google, Amazon’s Alexa and in Reddit’s /r/piracy subreddit.
Technology Policy Institute is an organization founded by a “who’s who” of companies with vested interests in digital media, including Apple, Amazon, Charter, Deutsche Telekom, Google, the Motion Picture Association, RIAA, Verizon and numerous others.