Madrid-based Dorna Sports, an international sports media company and rights holder for MotoGP motorcycle racing, has stuck an anti-piracy agreement with the Technological Content Protection department of Spain’s La Liga.
The intent of the agreement is to protect legal content distribution that is distributed via pay TV and digital platforms. La Liga will use anti-piracy tools that it developed in-house to help monitor and eliminate content from being hosted and distributed illegally on social, online and mobile app platforms. They also will watch for infringing use of the Dorna Sports identity and logotype, and monitor for illegal instances of Dorna Sports content in search engine results.
Why this matters
According to La Liga, more than 360,000 illegal instances of its video content were detected online during its own 2016-17 season, with more than 97% of it being taken down from social media sites. The league also reported nearly 16,000 illegal streaming subsciptions to Google, about two-thirds of which had been de-indexed. By partnering with Facebook, illegal distribution was stopped on more than 91% of nearly 11,000 Facebook profiles that had been sharing lllegal streams.
Rather than going for an anti-piracy soution developed by an independent software vendor, Dorna opted for a solution created in-house by a globally-distributed rights-holder like itself – which certainly is in a position to understand piracy and anti-piracy through first-hand experience.
La Liga is not alone in developing an anti-piracy solution in-house. China-based video provider iQIYI received certification for its own in-house anti-piracy solution from the Chinese media regulator last November (2019).