A January 2021 study of 1,003 UK consumers, commissioned by FACT and conducted by Opinium found that, once warned about piracy, more than a third would advise friends and family against it.
The study noted that about a quarter of UK consumers bought or received video-capable devices over the holiday season, and that 36% of them were tempted to use them to access content for free; risking exposure to malware, identity theft, and fraud.
Read the FACT news release
Why it matters
FACT CEO Kieron Sharp was encouraged by the high awareness level among consumers, but concerned about a “lack of understanding about the very real risks consumers face.” He continued :I’d ask anyone considering turning to illegal content to think twice about whether it’s worth risking giving criminals access to your devices and bank accounts.”