Facebook will provide its Rights Management video identification and management tool to ALPA, an anti-piracy association of cinema and audio-visual content rights-holders based in France, to help France comply with the EU’s 2019 Copyright Directive.
““This tool is the result of a long-standing technological and human investment and we are proud that through this collaboration with … ALPA, our platforms allow artists to promote their works while guaranteeing the protection of copyright to which we are so attached,” said Edouard Braud, media partnerships director at Facebook France.
Social media is a recognized channel used to promote illegal distribution of media and entertainment content, using private social groups. Another risk is the use of social media channels to distribute deepfakes that trick consumers.
Why it matters
This partnership comes as the European Commission scrutinizes the adherence to the EU’s 2019 Copyright Directive and other copyright regulations. France has been notified of the EU’s intent to open infringement procedings against it, as have 22 other EU member states. The partnership is intended to help France comply with these EU/EC directives.
To further oversee compliance, French lawmakers are circulating a bill to protect access to cultural works, which includes the merger of two existing organizations to create a new “super-regulator” to help address piracy, called the Autorité de régulation de la communication audiovisuelle et numérique (ARCOM). The existing organizations are the Haute Autorité pour la diffusion des œuvres et la protection des droits sur Internet (HADOPI) and the Conseil supérieur de l’audiovisuel (CSA)