The Trustworthy Accountability Group (TAG) recently published anti-fraud guidelines aimed at reducing fraud to advertisers, taking its place alongside anti-piracy, malware and inventory quality guidelines for advertising.
Companies that adopt the guidelines can be evaluated by TAG, and if they meet TAG standards, they are granted TAG certification.
Links to TAG’s guidelines:
- TAG Certified Against Piracy Guidelines (January 2018)
- TAG Inventory Quality Guidelines for advertising (January 2019)
- TAG Certified Against Malware Guidelines (July 2019)
- TAG Certified Against Fraud Guidelines (January 2020)
TAG is an advertising industry association created by the American Association of Advertising Agencies (4As) , the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) whose areas of work are to eliminate fraudulent ad traffic, combat malware, fight internet piracy and promote transparency. TAG also works with CreativeFuture to help protect the copyright interests of creative professionals.
Why it matters
TAG and its guidelines have contributed significantly to the reduction of fraud against advertisers, worldwide. Formal guidelines like these create a consistency and predictability that helps the advertising industry ecosystem overall.
