AAPA: New Executive Director for UK & Europe-focused anti-piracy org

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The Audiovisual Anti-Piracy Alliance (AAPA) announced the appointment of Miruna Herovanu as its Executive Director. She previously was Director at the Association of Commercial Television and Video on Demand in Europe, in charge of Intellectual Property and Competition policies. Her first day was May 27, 2024.  She will be based in Brussels.

She will be responsible for the implementation of the strategy agreed by AAPA members, managing relationships with law enforcement agencies such as Europol, Eurojust, INTERPOL and the European Institutions, delivery of AAPA’s Working Group goals and general management of the Alliance.

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“Piracy is an ever-growing issue that eats at the heart of Europe’s most important industries,” said Ms. Herovanu. “Being able to work with and support industry experts and practitioners in AAPA, law enforcement, the European Institutions and other trade associations is essential to the fight against piracy. I am excited to be taking on this role.”

Miruna Herovanu, Executive Director, AAPA. Image source: AAPA

Ms. Herovanu takes on the role held by Sheila Cassells, who retires from AAPA at the end of June.

Further reading

AAPA announces new executive director.  Press release. May 28, 2024. AAPA

Why it matters

“We are delighted to appoint someone of Miruna’s calibre and experience to become the Executive Director of AAPA,” said Mark Mulready, co-president of AAPA; to whom she reports. “Miruna’s commitment to copyright protection is well-known. Her knowledge of the Brussels institutions and the EUIPO will stand AAPA in good stead for future policy developments. A priority will be for Miruna to work closely with AAPA members, the EUIPO and the European Institutions to deliver on, inter alia, the goals of combatting online piracy of sports and other live events recommendation.”

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