Astro Malaysia: “Piracy will kill sports”

“Choong Kay Lee, vice-president and chief of sports business at Malaysian broadcaster Astro, calls on his government to help battle piracy in an article which resonates worldwide.”

Echoing sentiments expressed last week by beIN Media’s CEO, Mr Lee notes that piracy results in lost revenue for broadcasters, leagues, rights-holders; and it’s a form of competition that results in subscriber loss since it’s difficult to compete against “free.”

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Read the entire article in Sports Business

Why it matters

Technology alone is not a cure for video piracy. Mr. Lee reinforces the point that collaboration with industry and government are key ingredients of anti-piracy.

Asian countries are particularly hard-hit by piracy. A study cited in the article said that half of Malaysian consumers have accessed pirate streaming sites and that 23% use illicit streaming devices.

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