beIN and Cable Network Egypt (CNE) announced their preparedness to take legal action against pirates in Egypt during UEFA Champions League (UCL) and CAF Champions League (CCL) finals which extended through the first week of June. beIN’s flagship sports channel beIN SPORTS holds the exclusive broadcasting rights in the Middle East and North Africa.
Over the past few months, the two had closely monitored beIN’s exclusive broadcast rights and found rights violations by commercial shops, stores, and hotels in Egypt by entities who do not hold the necessary commercial licenses from beIN.
Read the press release, “beIN MEDIA GROUP and Cable Network Egypt to take Legal Action against Live Sports Piracy in Egypt“, by beIN Media
Why it matters
This case recognizes anti-piracy as the team sport it is. In addition to this collaboration and others around the world, beIN Media also joined ACE (the Alliance for Creativity and Entertainment), the Hollywood-based anti-piracy coalition of movie studios and distributors, in April.
“To protect its legal rights and, ultimately, help secure the future of live sports, beIN and Cable Network Egypt are taking immediate and effective legal measures in this key market, in coordination with the concerned law enforcement authorities; seeking immediate legal recourse to legally punish the perpetrators, as well as to be compensated from those in violation,” said beIN Media.