At the annual IBC convention in Amsterdam, Irdeto demonstrated solutions in three areas: user experience, cybersecurity and anti-piracy.
Irdeto also demonstrated a solution developed in partnership with IMDb, the Internet Movie Database, which monitors and analyzes video-on-demand (VOD) titles across global pirate sites. The solution collects data on all titles available on pirate sites, which is then cataloged, and enriched using IMDb’s datasets. This approach creates a comprehensive global dataset that tracks when and where titles become available on pirate platforms.
The company also made seven announcements which, together, demonstrate the company’s focus on media security end-to-end, for use-cases both old and new.
Akash Digital TV set-top software suite and companion app: Akash Digital TV is a set-top box-based direct-to-home high definition TV service in Bangladesh. Irdeto announced that its middleware will provide a bi-lingual English-Bangla user interface while its Cloaked CA cardless conditional access software will protect its devices. An Akash Go companion app complements the user experience.
Irdeto-Simply.TV metadata solution: The AI/ML-driven joint solution enables operators to onboard new applications onto their platforms, using a service that combines content metadata management, optimizes TV content aggregation, and enhances content discovery, to improve user the experience and viewer engagement.
Irdeto-Bitmovin partner for secure low-latency streaming: This joint offering integrates Bitmovin’s player and analytics suite with Irdeto Experience, enabling high-resolution streaming and advanced advertising and security features. The collaboration also enables operators to extend device reach by covering a wider range of devices in the Smart TV market.
Deutsche Telekom broadband CPE integrates Irdeto PKI certificate and security asset management: Deutsche Telekom has adopted Irdeto Keys & Credentials for Routers (K&C) to secure their broadband devices based on the RDK-B carrier-grade open-source platform by managing the lifecycle of PKI certificates, keys, passwords, hardware roots-of-trust, and other security assets
Zixi integrated Irdeto Control DRM: The integration enables Zixi to offer DRM to its network of media companies and technology partners, enhancing content security for high-value media assets that require stringent protection. Irdeto Control is a Tier 1 DRM service platform designed to support a wide range of media customers.
Media Distillery applies Irdeto secure content aggregation service: Media Distillery applies AI techniques to analyze video streams in real-time to improve content search and discovery, content navigation and engagement, and targeted advertising. Irdeto Experience provides a unified streaming back-end, consistent end-user experiences across devices, piracy monitoring and security for content and devices.
Further reading
Irdeto partners with Bitmovin to deliver industry-leading secure low-latency streaming with unmatched user experience. Press release. September 14, 2024. Irdeto
Irdeto powers the successful launch of Akash Digital TV’s new DTH HD platform and Akash Go companion app. Press release. September 13, 2024. Irdeto
Simply.tv and Irdeto announce strategic partnership to revolutionize global TV metadata solutions. Press release. September 11, 2024. Irdeto
Deutsche Telekom trusts Irdeto for comprehensive PKI certificate and security asset management in broadband CPE. Press release. September 10, 2024. Irdeto
Zixi integrates Irdeto Control into its video delivery ecosystem. Press release. September 4, 2024. Irdet.
Irdeto showcases industry-leading solutions at IBC 2024 in Amsterdam. Press release. September 5, 2024. Irdeto
Why it matters
Irdeto’s announcements may seem disparate in nature, but taken together, they demonstrate the company’s ability to protect multi-screen services end-to-end. Irdeto’s portfolio is informed by the experiences of its parent company, MultiChoice, which is Africa’s largest media company.
While many observers see set-tops as passé, they are mainstream in many countries; particularly in South Asia (e.g. Bangladesh), in Africa and in parts of Latin America.
Note: Piracy Monitor thanks Irdeto for its support as a Sponsor. However, Irdeto’s sponsorship does not influence the news reported by Piracy Monitor.
