LALIGA, DIRECTV Latin America and SKY Brasil reached an agreement with Bitkernel Group, a global Internet technology company that offers cloud-based streaming services; by which a process for the removal, blocking and takedown of unauthorized websites, platforms and brands is implemented within the framework of a judicial process.
Based on the agreement and as a streaming platform, Bitkernel commits to improving its claims management procedure and to promoting appropriate practices in matters of copyright, according to the agreement signed at the beginning of this year.
It’s part of LaLiga’s overall anti-piracy program.
Anti-piracy measures pay off
Also in March 2026, LaLiga announced that its ongoing anti-piracy campaign in the hospitality industry continue to bear fruit. According to industry reports, the campaign has resulted in more than 2,000 convictions since March 2019 when the program began. As of mid-March, LaLiga was investigating more than 300 cases and an additional 488 were pending trial.
LaLiga identifies and prosecutes unlicensed distributors using a carrot-and-stick approach. Sticks include prosecution and conviction of hotel, restaurant and cafe operators who present programming without license. Carrots include €50 rewards to individuals who report this.
Why it matters
LaLiga’s multi-pronged approach to anti-piracy is necessary, as piracy does not have any single cause or location. The ‘carrot and stick’ approach goes to address both the supply-side of piracy distirbution and the demand for it.
The integration of Bitkernel Group into the ecosystem of collaborators of LALIGA, DIRECTV Latin America and SKY Brasil reinforces the global nature of the fight against piracy.
Further reading
LaLiga’s anti-piracy campaign secures 2,000+ hospitality convictions. Article. March 20, 2026. by David Del Valle. Advanced Television.
Bitkernel Group joins as collaborator in the fight against piracy at a global level. Press release. March 10, 2026. LaLiga
LaLiga to reward reports of football piracy in bars. Article. January 28, 2026. by David Del Valle. Advanced Television
