44% of consumers continue to access pirated content, down from 46% in 2025, according to the findings of the Asia Video Industry Association’s Coalition Against Piracy (CAP), in partnership with YouGov. Its 2026 consumer survey examined video piracy across eight Asia-Pacific markets.
Singapore leads the way with the lowest incidence of piracy at 25%, down from 38% in 2025. Piracy rates however remain particularly prevalent in Vietnam (56%), Indonesia (51%), Malaysia (49%) and the Philippines (48%).
The findings suggest that many consumers continue to view piracy primarily as a content issue rather than a potential cybersecurity threat affecting them personally. The impact of piracy on both consumers and the content industry also remains significant. The survey showed an increase in piracy users cancelling at least one legitimate subscription service as a result of using piracy services.
Cyber-security risks are underestimated
The survey revealed that many consumers remain unaware of the personal risks associated with piracy. Despite widespread evidence linking piracy services to malware, credential theft, scams and other forms of cybercrime, only 40% of respondents across the region identified cybersecurity threats as a consequence of piracy.
“Too many people still fail to recognize that piracy services can and do expose users to malware, fraud, credential theft and other cybersecurity risks.” said Matt Cheetham, General Manager of CAP, “The survey highlights a troubling disconnect between consumer behavior and consumer awareness. The findings show there is still considerable work to be done to improve awareness, strengthen enforcement and encourage consumers to choose safer, legitimate services.”
Methodology
The 2026 study was conducted online by YouGov between 29 January and 3 February 2026. The survey included 10,184 respondents across Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Data was weighted according to national and online populations across the surveyed markets.
Why it matters
The research also highlights an opportunity for conversion to legitimate services. 73% of piracy users said they would pay for legal content in some form if piracy services were unavailable, while 42% said they would consider subscribing to paid streaming services.
The survey further reinforces the effectiveness of site blocking measures. In markets where blocking orders are in place, more than half of respondents in Indonesia and Vietnam who were aware of blocked piracy services reported that they had either stopped using or significantly reduced their use of those services.
Further reading
2026 CAP consumer survey shows piracy rates continue to decline, but consumers still underestimate cyber risks. Press release. July 6, 2026. Asia Video Industry Association (AVIA)
