According to a recent Rights Alliance survey conducted by Wilke, 37% of Danes share passwords for content services with others outside their household. Even though more than half of those surveyed may know that sharing is against the terms of service, the study concludes that they share with family members and friends outside the household because it’s easy to do.
The survey also found that nearly half would pay to subscribe to media services even if they could not share, which led to the conclusion that these users share because they see no consequences to doing so.
Read the Rights Alliance press release (Auto-translated to English from Danish by Google Translate)
Why it matters
“Sharing passwords may seem harmless to the individual user, but it is not allowed and it affects the entire food chain when no content is paid for,” said Maria Fredenslund, Director of Denmark’s Rights Alliance. “It is therefore crucial that the industry together develops solutions against password sharing and equips users to pay for the content they see.”
