Filmbankmedia adds forensic watermarking to licensed content for distribution

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Filmbankmedia provides content distribution and technology solutions to a wide array of vertical market sectors that range from healthcare, hotels, transport, maritime, education to outdoor cinemas, film clubs, and more. The company is also a purveyor of specialized studio approved technology solutions tailored to non-theatrical settings.

Filmbankmedia will uniquely watermark each file distributed to Filmbankmedia’s partners, using Irdeto Tracemark technology, a cloud-based managed service that embeds an invisible, unique forensic watermark into live content, either at the cloud-based headend or the client application.  Through extensive monitoring, the identity of the end-user responsible for pirated content is derived from this watermark, enabling Filmbankmedia to efficiently track, identify, and act against piracy.

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Co-owned by Warner Bros. Discovery, Sony Pictures Entertainment, and NT Digital Partners, Filmbankmedia represents Hollywood majors, independent studios, and Bollywood distributors internationally. The company has been licensing film and TV content for more than 35 years

Original press release

Filmbankmedia selects Irdeto Tracemark(tm) to bolster content security.  Press release. January 23, 2024. Irdeto

Why it matters

“We believe that Irdeto’s innovative approach to content security, especially in this era of widespread digital piracy, is crucial for protecting our extensive catalogue of films and TV programs,” said Andrea Cavalieri, CTO of Filmbankmedia. “Their solution aligns with our commitment to safeguarding the content, effectively enhancing our security measures,” he said.

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