The day before the Tamil action movie, “Master,” was to be released in India, copies of it were found on pirate sites. It surely was an expensive production, being released in five languages.
Its production house, XB Film Creators pleaded: “Team #Master requests you all not to forward/share any leaked content and if you come across anything of these sorts, please share it with us at firstname.lastname@example.org.”
Actor Arun Vijay implored: “The true essence of cinema is when the hard work is appreciated in the right platform! I request you all to kindly refrain from unwanted fwds of the film #MASTER made for the theatrical audience. Respect & celebrate watching it in theatres that we have all been waiting for!(sic).”
Why it matters
An actor, the movie’s director, and its production house each made emotional appeals that stopped just short of stating the obvious: that piracy deprives creative professionals and the industry ecosystems that surround them, from realizing full compensation for their hard work, and just short of saying “what if someone stole your work from you?”