Operating across 15 markets regionally and globally, and serving more than 14 million users, the Telekom Srbija Group has expanded beyond its core telecommunications business to become a major investor in premium television, film, sports and digital content, developing its own production and distribution capabilities and licensing its content to international platforms and broadcasters.
Telekom Srbija Group has a dual role, with insight into both delivery and ownership of premium content. As a distributor, the company understands the technical and commercial realities of bringing lawful digital services to market; as a rights holder, it has first-hand experience of the value attached to original productions, sports rights and regional content with international reach.
This combination gives ACE a strong regional asset as the coalition continues to expand its reach and deepen its market intelligence across Southeast Europe.
“Piracy networks operate across borders, exploit legitimate digital infrastructure, and harm creators, rights holders, distributors and audiences,” said Larissa Knapp, Executive Vice President and Chief Content Protection Officer with the Motion Picture Association. “Regional leaders like Telekom Srbija Group bring critical market expertise, and their role as both a major digital-services provider and a growing premium content rights holder make them an important addition to the ACE coalition.”
Why it matters
Telekom Srbija Group’s membership reflects ACE’s continued expansion among regional companies whose content, services and audiences are directly affected by increasingly sophisticated cross-border piracy networks. By joining ACE, Telekom Srbija Group will bring important regional market expertise to the coalition while gaining access to ACE’s global intelligence, enforcement coordination and relationships across the media, entertainment, sports, telecommunications and technology sectors.
That collaboration will help protect Telekom Srbija Group’s investments in premium content, sports rights and digital distribution, while strengthening lawful digital markets across Southeast Europe and beyond.
Further reading
ACE welcomes Telkom Srbija Group as newest member, expanding anti-piracy fight in Southeast Europe. Press release. July 14, 2026.
